CJI Customer Journey Intelligence
Daily firm briefing · Per firm · Contact sales

Your firm. Your customers' voice. Daily.

CJI Sonar distils your firm's reviewed public signal into a daily intelligence briefing — verbatim customer evidence, peer-benchmarked, and written to be shown to a regulator without revision.

From a Sonar briefing
"Login failures have been cited in 31 of 219 Kestrel Cover reviews this week, ranking second in the competitor cohort. The pattern has been sustained for fourteen days — consistent with the service-continuity failure profile in CJI Chronicle entry CHR-003."
Illustrative — see the full sample briefing for Kestrel Cover, a synthetic firm built to the same evidence standards as a live Sonar subscription.
Where Sonar sits

Anecdote Aggregate Awareness Action.

CJI Reckoner aggregates the industry. Sonar makes a firm aware of itself. Where Reckoner sees a cohort pattern in the sector, Sonar anchors it to your firm's own reviewed voice — so the awareness is specific, evidenced, and daily.

What Sonar is

The firm-specific layer of the intelligence chain.

Sonar is built around your firm as the subject. Every briefing reads what your customers published yesterday — on App Store, Google Play, DownDetector, City A.M., Reddit, and YouTube — and places that signal against a live peer cohort. The cadence is daily because the signal is daily.

The distinguishing characteristic is not the sources — it is the evidence standard. Every claim in a Sonar briefing cites verbatim customer language and a named precedent from the CJI Chronicle. There is no editorial voice layered on top; there is no scoring model whose weights are invisible to the reader. A product manager and a compliance officer can read the same briefing and reach the same conclusions, because the evidence is present, unedited, and traceable to a public source and a date. That is what makes it regulator-readable.

Inside a Sonar briefing

What the briefing contains.

Each Sonar briefing is a structured document, not a summary email. The sections below reflect what a live Sonar subscription delivers today.

Box 1 · Above fold
Firm sentiment + verbatim quote pair

Your firm's current sentiment score across App Store and Google Play, with a trend direction against the prior period. Two verbatim customer quotes — one from each store — drawn from the most severe signal in the last seven days. No paraphrasing, no editorial softening.

Box 2 · Above fold
Issues status

The top customer-experience issues facing your firm, ranked by severity. Each row shows volume, days sustained, peer benchmark gap, and a severity class (critical / significant / standard). A single verbatim quote anchors the most severe issue. Status labels are defined in place — no legend required.

Box 3 · Above fold
Intelligence brief

The priority issue for today's briefing, selected by a six-factor tiebreaker (severity, trend, peer gap, days sustained, escalation tier, precedent match). Three sections: The Situation (analyst prose from the signal), Peer Comparison (rank-of-cohort on this issue), and a two-line decision-action badge showing the escalation tier and recommended cadence.

Below fold
Churn risk, commentary, benchmarks, escalation log

Composite churn risk score with trend; analyst commentary per issue (three-sentence structure: what, why, consequence); technical benchmark across six issue types vs the peer cohort; service benchmark across ten issue types; full intelligence findings with evidence and Chronicle anchors; and the Clark escalation log showing tier history and action status.

Below the fold — same document, same evidence standard

Evidence standards

Verbatim. Anchored. Peer-benchmarked.

01
Verbatim customer voice — always.
Every quote that appears in a Sonar briefing is what the customer wrote, sourced from a public platform, labelled with the platform and the date. No synthesised voices, no paraphrasing, no trimming for tone. The evidence is the evidence.
02
Signal separation, by design.
Sonar is built on public market data only — App Store, Google Play, DownDetector, City A.M., Reddit, YouTube. No customer PII is collected, no internal data is required. The signal is yours to act on; it is not yours to supply.
03
Anchored to sector precedent.
Every Sonar finding is matched against the CJI Chronicle — a growing public ledger of real failures in the sector, researched in depth. When a pattern in your firm's reviewed voice resembles a precedent, the briefing names it, cites it, and shows the match. Patterns that rhyme with history surface faster, with receipts.
Anti-positioning

What Sonar is not.

Sonar is not a sentiment-analysis tool, a customer-feedback aggregator, or a consumer-experience scorecard. It does not produce charts you configure, filters you maintain, or scores whose derivation is opaque to the reader. The difference between Sonar and those tools is not feature breadth — it is the evidence standard. In Sonar, every number is explained, every claim cites the verbatim source, and the peer comparison names the peers. A claim that holds up to a regulator's question is a fundamentally different object from a metric on a slide. Sonar produces the former. Decisions, not dashboards.

Get a personalised briefing

Your firm becomes the subject.

A Sonar subscription is not a configuration of a generic template. It requires a 2–3 week onboarding in which your firm becomes the subject: the competitor cohort is defined for your market, the journey taxonomy is mapped to your product surface, and the public-signal stack is tuned to the source mix that carries the most diagnostic signal for your firm's customers. The result is a briefing where every finding, every benchmark, and every verbatim quote speaks to your firm's experience — not to the sector in the aggregate.

Request your firm's briefing

Tell us your firm, the market you operate in, and the customer-journey question that remains unanswered on your insight or product team. We will confirm whether your firm is in scope for the current cohort and, if so, begin onboarding.

Get in touch →

Per-firm subscription · Contact sales · Onboarding 2–3 weeks · UK regulated firms

The intelligence chain

Aggregate → Awareness.

Sonar occupies the Awareness step in the CJI intelligence chain. CJI Reckoner shows you what the industry is experiencing — the cohort patterns, the sector-wide failure modes, the Chronicle precedents that are cycling back. Sonar takes that aggregated picture and asks: where does your firm stand inside it, today? CJI Pulse continues the chain into the live session; CJI Lever frames the decision. Each product is independently useful. Together, the chain runs from raw market signal to a firm action without a gap in the evidence.

Read more: CJI methodology  ·  See a sample Sonar briefing