CJI Customer Journey Intelligence
Illustrative

Illustrative sample. This page demonstrates the shape of a CJI Sonar daily briefing using a fictional firm and synthetic customer voice. It is not a real briefing and does not reflect any real customer or firm. All quotes are written examples — they were not drawn from any platform. The real product is delivered to alpha partners only.

Sample briefing · CJI Sonar

What a daily CJI Sonar briefing looks like.

The briefing below is built around a fictional firm — Kestrel Cover, a mid-market UK home insurer with approximately 310,000 policies — and uses entirely synthetic customer voice. It demonstrates the format, evidence standards, and analytical framing that alpha partners receive every morning.

Voice of the Customer: Kestrel Cover App Experience (Open Sources)
Firm
Kestrel Cover [Illustrative]
Date
22 April 2026
Window
7-day rolling
Sources
App Store · Google Play · DownDetector · Reddit · City A.M.
Box 1 — Sentiment + Customer Voice 7-day rolling · Kestrel Cover [Illustrative]
62
Sentiment score (0 — 100)

Score derived from weighted average star rating across App Store and Google Play, 7-day rolling window. Peer average across 6 comparison firms: 71. Kestrel is 9 points below peer average, driven primarily by claim-status friction surfaced in 14 of 184 reviews.

iOS 4.11.2 Android 4.9.7 Web portal v2.3
"submitted my contents claim three weeks ago and still cant see any status in the app — just says processing. rang three times and got told to check the app. its a loop."
App Store · 1 star · April 2026 · ILLUSTRATIVE
"the claim tracker was supposed to go live last month according to the email they sent me. logged in today and theres still no tracker, just a generic status page. disappointing given how long we've been waiting."
Google Play · 2 stars · April 2026 · ILLUSTRATIVE
Box 2 — Issues Status Top 5 issues · 7-day window · [Illustrative]
Issue 7d Count Trend Severity Status
Claim status missing 14 ▲ +6 P0 Regression
Document upload broken 9 ▲ +3 P0 Regression
Policy update failing 7 — 0 P1 Watch
Premium calculation error 5 ▼ -2 P1 Watch
Renewal notice unclear 3 — 0 P2 Performing well
"tried to upload my loss assessor's report four times this morning — the button goes grey after you pick the file and nothing happens. had to post a paper copy. in 2026."
Google Play · 1 star · April 2026 · Document Upload Broken · ILLUSTRATIVE
Regression P0 present or worsening P1s Watch P1 present or trend worsening Performing well No severe signal
Box 3 — Intelligence Brief Analyst voice · [Illustrative] · Chronicle anchors are real; firm and peers are illustrative

Claim Status Missing is this week's priority — P0 severity, volume accelerating week-on-week, cited in 14 of 184 Kestrel Cover reviews in the last 7 days. Volume is low by design: customers who cannot see claim status do not tend to resubmit or leave multiple reviews; they phone the contact centre, which is where this signal spills over.

WoW Volume
+75%
14 reviews this week vs 8 last week on claim-status friction
Peer Gap
+6.2pp
Kestrel complaint rate 7.6% vs peer average 1.4% on this issue type
Persistence
9d
Continuous signal. Pattern predates the April 15 app release by 3 days

The claim-status journey on the Kestrel Cover app is producing a consistent failure pattern: customers who initiate a claim via the app receive no post-submission state updates within the application itself. The review corpus shows customers cycling between the app and the contact centre — each channel redirecting to the other — for periods ranging from three days to over three weeks. The signal began building on April 13, three days before the April 16 app release, which indicates the root cause is not release-specific; it is more likely an underlying API or data-synchronisation gap between the claims back-end and the customer-facing status layer.

Document upload failure is a compounding factor. Customers who cannot upload supporting evidence cannot progress their claim regardless of status visibility — the two issues create an additive friction wall at the post-submission stage of the claims journey. Both issues score P0 under the severity model because they block claim progression, which carries direct regulatory consequence under the FCA Consumer Duty fair-outcomes obligation.


"been waiting 19 days now. the app says processing but no one can tell me what processing actually means or when it'll change. starting to wonder if the claim even registered properly."
App Store · 1 star · April 2026 · Claim status missing · ILLUSTRATIVE

Kestrel Cover ranks 4th of 6 on claim-status visibility within the CJI-monitored consumer-insurance cohort. The leading firm in the cohort, Magpie Insure, shows a complaint rate of 0.8% on this issue type against Kestrel's 7.6%. The second-ranked firm, Larch Cover, achieves 1.1%. Both leaders operate dedicated in-app claim-tracker surfaces that update in near-real time via webhook rather than polling. Kestrel is the only firm in the cohort without a distinct post-submission status state visible to the customer prior to settlement. The gap of 6.2 percentage points above the peer average is sustained, not transient: the pattern was present in three of the last four benchmark windows, indicating a structural deficit rather than a temporary regression.

All firms named in peer comparison are fictional. Chronicle anchors (CHR-NNN) are real entries in the public CJI Chronicle ledger.


CLARK-2 — Escalate
product leadership  ·  this week  ·  formal brief
Churn Risk Score

Customer risk composite.

Composite churn risk score derived from volume, severity, peer gap, and persistence across all monitored issue types. Scale 0–100. [Illustrative]

67
Worsening

Score has risen 11 points in 14 days, driven by claim-status and document-upload regressions. Trajectory is consistent with firms that experience contact-centre overflow events within 30 days of a sustained digital-journey failure at the post-submission stage.

Over-indexed (risk)
Claim status missing+6.2pp vs peer
Document upload broken+4.9pp vs peer
Policy update failing+2.1pp vs peer
Under-indexed (strength)
App Not Opening-1.8pp vs peer
Login Failed-0.9pp vs peer
Payment Processing-0.6pp vs peer
Analyst Commentary

Issue-by-issue analysis.

Three risk and one strength, structured Sentence 1 / 2 / 3: issue orientation, root-cause inference, business risk. [Illustrative]

P0 · Risk · 9 days active

Claim Status Missing

Claim-status visibility has been absent or non-functional on the Kestrel Cover app for 9 consecutive days, affecting customers at the post-submission stage of the claims journey with P0 severity. The review pattern rules out a front-end display bug — customers who checked via web portal report the same blank status, pointing instead to an API or event-subscription gap between the claims processing system and the customer-facing data layer. If unresolved, this failure path will sustain contact-centre volume at levels inconsistent with FCA Consumer Duty fair-outcomes standards, and risks an Ombudsman escalation pattern comparable to the service-degradation scenarios documented in CHR-007.

"no update in the app, no update on the website, the only thing I know is what the call handler tells me verbally and they cant see much either."
Google Play · 1 star · April 2026 · ILLUSTRATIVE
P0 · Risk · 6 days active

Document Upload Broken

Document upload failure has been reported across both iOS and Android in 9 reviews over the past 7 days, with an accelerating trend that began 6 days ago and has not self-resolved. The failure mode — file selection renders the upload button inert with no error message — is consistent with a client-side file-type or file-size validation logic change that silently blocks the upload rather than rejecting it with a user-visible message. For customers mid-claim, this failure is a journey-stopper: evidence cannot be submitted digitally, forcing paper alternatives that introduce delays material to FCA Consumer Duty timely-outcomes obligations. The risk compounds alongside claim-status failure to produce a near-complete information blackout for customers in the active-claim state.

"phone says file too large but the pdf is only 4mb — tried compressing it twice and same result. gave up and asked my broker to post it."
App Store · 2 stars · April 2026 · ILLUSTRATIVE
P1 · Risk · 11 days active

Policy Update Failing

Policy update failures — primarily mid-term changes to insured-address and added-cover details — have been reported in 7 reviews over the past 7 days, sustained at a stable rate over 11 days, indicating a persistent rather than transient issue. The failure point is the confirmation step: customers report completing the update form and submitting, but receive no confirmation and observe no change to their policy summary on next login, suggesting the write operation to the policy record is failing silently. While severity is P1 rather than P0 (a failed policy update does not block immediate access to the app), the regulatory consequence is material: a customer whose address or cover level has not been updated faces potential policy invalidity, which exposes the firm to mis-selling risk under FCA principles.

"updated my address three times over two weeks. each time it says saved but reverts to the old address when I log back in. started to wonder if I'm even insured at the new place."
App Store · 2 stars · April 2026 · ILLUSTRATIVE
P2 · Strength · Under-indexed

App Not Opening — Relative Strength

App launch reliability for Kestrel Cover is 1.8 percentage points below the cohort average on complaint rate, representing a genuine point of differentiation in the current 7-day window. The app-opening reliability signal is stable across both platforms and has held at below-peer-average for 3 of the last 4 benchmark windows, suggesting the strength reflects infrastructure investment rather than short-term variation. This matters commercially because app-opening reliability is consistently the highest-volume complaint category across the monitored insurance cohort — Kestrel's below-peer position here partially offsets the churn-risk pressure from claim-journey failures and should be preserved as a baseline while post-submission journey issues are addressed.

"the app opens quickly and works fine for viewing my documents — my issues are all at the claims end, not with the app itself."
Google Play · 3 stars · April 2026 · ILLUSTRATIVE
Technical Benchmark

Journey failure rates vs cohort.

Complaint-normalised rates per issue type. Kestrel Cover vs peer average vs best-in-cohort. All figures are illustrative. 90-day rolling window. [Illustrative]

Issue type Kestrel rate Peer avg Best peer Gap (pp)
Claim status missing
7.6%
1.4% 0.8% +6.2pp
Document upload broken
4.9%
0.7% 0.2% +4.2pp
Policy update failing
3.8%
1.7% 0.6% +2.1pp
App Not Opening
2.1%
3.9% 1.4% -1.8pp
Login Failed
0.8%
1.7% 0.5% -0.9pp
Payment Processing Error
1.4%
2.0% 0.9% -0.6pp

Complaint-normalised rate = issue-type mentions as % of total non-positive, non-other reviews. Peer cohort = 6 monitored UK home-insurance apps. [Illustrative]

Service Benchmark

Service-layer friction vs cohort.

Service-journey complaint rates by issue category. 90-day rolling window. [Illustrative]

Issue type Kestrel rate Peer avg Best peer Gap (pp)
Renewal notice unclear
1.6%
1.9% 0.8% -0.3pp
Premium calculation error
2.8%
1.1% 0.4% +1.7pp
Cancellation difficulty
1.9%
2.2% 1.0% -0.3pp
Contact centre wait time
5.1%
2.6% 1.1% +2.5pp
Positive Feedback
38.2%
34.1% 42.0% +4.1pp
Settlement speed
3.2%
1.8% 0.7% +1.4pp

Contact centre wait time over-index is consistent with a digital-journey deflection failure pattern — customers unable to resolve claim status in-app route to voice, increasing handle-time volume. [Illustrative]

Intelligence Findings

Top findings by confidence score.

Top 6 findings from the CJI inference engine, ranked by CAC (Confidence Anchoring Coefficient). Chronicle IDs are real public Chronicle entries; the firm and peer names are illustrative. [Illustrative]

MIL-F-20260422-001
Post-submission claim status gap — Kestrel Cover
Claim journey · P0 · 9d active · CLARK-2
CHR-007 CHR-014
0.831
MIL-F-20260422-002
Document upload client-side validation failure — Kestrel Cover
Claim journey · P0 · 6d active · CLARK-2
CHR-003
0.762
MIL-F-20260422-003
Contact centre overflow signal — digital deflection failure — Kestrel Cover
Claim journey · P1 · 9d active · CLARK-1
CHR-007 Designed Ceiling
0.694
MIL-F-20260422-004
Policy record write failure — address and cover changes — Kestrel Cover
Policy management journey · P1 · 11d active · CLARK-1
CHR-011
0.621
MIL-F-20260422-005
Claim status — Magpie Insure — strong peer signal [Illustrative peer]
Claim journey · P2 · 4d active · CLARK-1
CHR-007
0.488
MIL-F-20260422-006
Premium calculation display error — Larch Cover [Illustrative peer]
Pricing journey · P1 · 7d active · CLARK-1
CHR-009
0.441

MIL-F-20260422-003 is flagged Designed Ceiling: the contact-centre overflow pattern is a structural consequence of the post-submission digital failure and cannot be directly resolved through a single technical fix — it requires claim-journey restoration as a precondition. Chronicle anchors are real CJI Chronicle entries; firm and peer identities are entirely illustrative.

Clark Protocol

Tier escalation status.

The Clark Protocol assigns an escalation tier to each finding based on severity, persistence, and trend direction. Three tiers: WATCH / ESCALATE / ACT NOW. [Illustrative]

CLARK-3  ·  ACT NOW
Claim Status Missing + Document Upload Broken — combined signal
Dual P0 findings at the post-submission claim stage, both accelerating. The combined customer experience is a complete journey blockage: no status visibility, no ability to submit evidence. CLARK-3 escalation recommended given duration, volume trajectory, and regulatory consequence under FCA Consumer Duty fair-outcomes obligation.
CLARK-2  ·  ESCALATE
Policy Update Failing — silent write failure
P1 finding sustained at 11 days with no change in trajectory. Write-failure without error feedback is a regulatory risk vector — customers cannot verify whether policy changes have taken effect. Formal brief to product leadership recommended this week.
CLARK-1  ·  WATCH
Contact Centre Wait Time — digital deflection signal
P1 finding driven by contact-centre volume increase consistent with customers unable to self-serve claim status digitally. Will resolve with the upstream claim-status fix; monitoring only until primary journey is restored.

This is the shape of a daily CJI Sonar briefing. The real product carries verbatim customer voice drawn from monitored public platforms, real peer benchmarks derived from a live corpus of enriched reviews, and live tier escalation driven by the CJI inference engine. It is delivered exclusively to alpha partners — insight and product leadership teams inside the monitored firm — before the working day begins.

Kestrel Cover, Magpie Insure, and Larch Cover are entirely fictional. All quotes in this sample are written examples and do not appear on any real review platform. Chronicle anchors (CHR-007, CHR-003, etc.) are real entries in the public CJI Chronicle ledger, which documents significant sector-failure precedents.

To see your firm's briefing, contact [email protected].